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由于近期爆發(fā)新型冠狀病毒引發(fā)的肺炎疫情(2019-nCoV)，上海市政府 已啟動(dòng)重大突發(fā)公共衛(wèi)生事件一級(jí)響應(yīng)。為貫徹落實(shí)上海市疫情防控工作領(lǐng)導(dǎo)小組的防疫工作指導(dǎo)方針，原定于2020年3月11～14日在上海新國際博覽中心舉辦的 2020 年中國家電及消費(fèi)電子博覽會(huì)(AWE2020)將延期舉辦，具體通知如下：

中國家電及消費(fèi)電子博覽會(huì)——AWE

2020年3月11-14日

AWE將繼續(xù)與您相約上海新國際博覽中心。

創(chuàng)建全新智能家居生態(tài)，定義未來智慧生活。

【參展聯(lián)系：馬小姐 15121196695 同V】

AWE2020主要信息

時(shí)間：2020年3月11~14日

地點(diǎn)：上海新國際博覽中心

展館：W1~W5，N1~N5，E1~E3

關(guān)于AWE

AWE作為亞洲規(guī)模最大、全球三甲的國際家電及消費(fèi)電子展覽會(huì)，匯聚了全球最頂級(jí)的產(chǎn)品體驗(yàn)場景、貿(mào)易商洽機(jī)會(huì)、技術(shù)戰(zhàn)略交流環(huán)境、品牌傳播聲量、多維度用戶人群、跨界交流平臺(tái)、資本市場關(guān)注，提升產(chǎn)業(yè)社會(huì)關(guān)注度和影響力，為參展品牌和合作伙伴全面賦能。2019年，AWE創(chuàng)造了10個(gè)展館，34萬人次、13萬平米規(guī)模、近900家全球領(lǐng)先品牌參與的全新記錄，以AI為核心驅(qū)動(dòng)元素，充分體現(xiàn)了AI賦能下的智慧生活。

合作伙伴

AWE價(jià)值

觀眾數(shù)量持續(xù)井噴式增長

AWE2019觀眾數(shù)量近34萬人次，同比增長5.8%

其中企業(yè)高管、海外觀眾和消費(fèi)者到達(dá)比例明顯提升，

預(yù)計(jì)2020年參展觀眾總數(shù)將突破38萬人次

專業(yè)觀眾驅(qū)動(dòng)商務(wù)拓展及產(chǎn)業(yè)升級(jí)

消費(fèi)者主導(dǎo)多維影響力

大眾消費(fèi)者的到達(dá)比例每年以200%的速度增長，時(shí)尚和消費(fèi)達(dá)人、網(wǎng)紅助燃了他們的熱情，參展企業(yè)產(chǎn)品創(chuàng)新性、場景互動(dòng)性、體驗(yàn)趣味性等多維度指標(biāo)成為他們?cè)u(píng)判的標(biāo)準(zhǔn)。在AWE，消費(fèi)意識(shí)超前的意見領(lǐng)袖不僅要嘗鮮，更將大眾對(duì)智慧生活的愿景帶給您。

全面覆蓋亞洲及歐美市場

展期四天，共有來自全球 多個(gè)國家和地區(qū)的超過20000人次國際觀眾參觀了AWE2019。其中，超過80%的海外觀眾來自亞洲及歐美地區(qū)拓展海外市場提供高效對(duì)接平臺(tái)。

大咖共論洞見產(chǎn)業(yè)新趨勢

AWE期間頂級(jí)峰會(huì)密集舉辦，國內(nèi)外業(yè)界風(fēng)云人物、跨界頂級(jí)大咖聚首于此，一同論道行業(yè)發(fā)展趨勢、洞察經(jīng)濟(jì)脈絡(luò)。

同時(shí)，為了吸引更多的消費(fèi)者關(guān)注，AWE還特設(shè)了豐富多彩的活動(dòng)，如激發(fā)消費(fèi)者購買需求的“京東全球品質(zhì)購物節(jié)”、能夠增強(qiáng)傳播和體驗(yàn)效果的“AWE廚電美食節(jié)”、在企業(yè)與消費(fèi)者之間構(gòu)建直接、高效的交流通路。

戰(zhàn)略發(fā)布技術(shù)革新

每一年，在AWE現(xiàn)場可以看到上百個(gè)企業(yè)發(fā)布全新產(chǎn)品、公布最新戰(zhàn)略、展示領(lǐng)先技術(shù)。通過AWE期間的產(chǎn)品發(fā)布會(huì)、戰(zhàn)略發(fā)布會(huì)、經(jīng)銷商大會(huì)等，企業(yè)可以清楚地了解行業(yè)未來智慧生活的發(fā)展趨勢，深刻洞察消費(fèi)者的真實(shí)訴求與愿望。

艾普蘭獎(jiǎng)至高榮膺

每年代表著智慧生活領(lǐng)域的至高榮譽(yù)?艾普蘭獎(jiǎng)的揭曉都會(huì)讓整個(gè)行業(yè)高度關(guān)注。媒體的聚焦、大眾的追捧、企業(yè)品牌背書的加磅，被很多企業(yè)視為對(duì)自身產(chǎn)品和技術(shù)的最高評(píng)價(jià)。尤其，2019年艾普蘭金口碑獎(jiǎng)的評(píng)選，京東上線僅僅10天的時(shí)間里，共有超過300萬消費(fèi)者進(jìn)行投票，成為真正的口碑之作。

品牌宣傳資源全方位輸出助力企業(yè)造勢傳播

AWE每年都會(huì)投放大量高端優(yōu)質(zhì)廣告資源?黃浦江邊燈光幕墻、上海機(jī)場、上海電視廣播、社交媒體朋友圈，全方位信息傳播，激發(fā)公眾關(guān)注，讓更多的人了解AWE和參展品牌，幫助企業(yè)聚集3月最強(qiáng)聲量。

全球媒體量級(jí)矩陣國內(nèi)外報(bào)道勢態(tài)高漲

AWE2019正值兩會(huì)，央視《新聞聯(lián)播》、《對(duì)話》、《深度財(cái)經(jīng)》、《消費(fèi)主張》、《第一時(shí)間》、《中國財(cái)經(jīng)報(bào)道》、《新聞直播間》、《午夜新聞》等八大欄目對(duì)AWE2019進(jìn)行了超過200多分鐘、長達(dá)三周的縱深報(bào)道，贏得了萬眾矚目的關(guān)注。

除央視外，全國各地電視臺(tái)，包括上海電視臺(tái)、東方衛(wèi)視、北京電視臺(tái)、第一財(cái)經(jīng)、 廣東電視臺(tái)、教育電視臺(tái)、江蘇電視臺(tái)等多檔節(jié)目先后對(duì)AWE進(jìn)行了反復(fù)報(bào)道。

路透社、福布斯、埃菲社、日本經(jīng)濟(jì)新聞社、紐約時(shí)報(bào)等全球知名媒體也前赴AWE2019進(jìn)行深入報(bào)道；日本最著名的經(jīng)濟(jì)節(jié)目之一、日本東京電視臺(tái)WBS專門派遣報(bào)道小組，深入AWE洞察中國家電與消費(fèi)電子產(chǎn)業(yè)的發(fā)展趨勢與最新動(dòng)向。

對(duì) AWE 而言，2019 年意味著一個(gè)全新的起點(diǎn)，AWE 將進(jìn)入一個(gè)全新的發(fā)展階段。 2020 年 AWE 的規(guī)模還將進(jìn)一步擴(kuò)大，計(jì)劃將擴(kuò)至 13 個(gè)展館，展館面積將逾 15 萬平米。展示的產(chǎn)品品類將更加豐富，全球家電與消費(fèi)電子行業(yè)在品質(zhì)生活與智慧生活領(lǐng)域的最新創(chuàng)新成果都將在 AWE2020 得到展現(xiàn)。屆時(shí)，AWE 必將演繹更多精彩。

同期活動(dòng)：

March 11-14, 2020

Awe will continue to meet you at Shanghai New International Expo Center.

Create a new smart home ecology and define the future smart life.

Awe2020 main information

Time: 11~14 March 2020

Venue: Shanghai New International Expo Center

Exhibition hall: W1 ~ W5, N1 ~ N5, E1 ~ E3

About AWE

Awe, as the largest international home appliances and consumer electronics exhibition in Asia and the top three in the world, has gathered the world's top product experience scenarios, trade negotiation opportunities, technology strategic communication environment, brand communication volume, multi-dimensional user groups, cross-border communication platform, capital market attention, improved the industrial social attention and influence, and fully endowed the participating brands and partners Yes. In 2019, awe has created 10 pavilions, 340000 people, 130000 square meters and nearly 900 global leading brands. With AI as the core driving element, awe fully embodies the intelligent life under AI.

AWE value

The number of visitors continues to increase in a blowout

Awe2019 has nearly 340000 visitors, up 5.8% year on year

Among them, the proportion of corporate executives, overseas visitors and consumers has increased significantly,

It is estimated that the total number of visitors will exceed 380000 in 2020

Professional audience drives business development and industrial upgrading

Consumer led multi-dimensional influence

The arrival rate of mass consumers increases by 200% every year. Fashion and consumption elites and online celebrities fuel their enthusiasm. Multi-dimensional indicators such as product innovation, scene interaction and experience interest become their criteria. In awe, opinion leaders with advanced consumption awareness should not only try new things, but also bring the public's vision of intelligent life to you.

Full coverage of Asian and European markets

During the four-day exhibition period, more than 20000 international visitors from many countries and regions around the world visited awe2019. Among them, more than 80% of overseas visitors come from Asia, Europe and the United States to expand overseas markets and provide efficient docking platforms.

On the new trend of industry

During the awe period, the top summit was held intensively, and people of the industry at home and abroad, top cross-border celebrities gathered here to discuss the industry development trend and insight into the economic context.

At the same time, in order to attract more consumers' attention, awe has also set up a variety of activities, such as "Jingdong global quality Shopping Festival" to stimulate consumers' purchase demand, "awe kitchen and electric food festival" to enhance communication and experience effect, and to build a direct and efficient communication channel between enterprises and consumers.

Strategy release technology innovation

Every year, hundreds of enterprises can be seen on awe site to release new products, release the latest strategies and display leading technologies. Through the product conference, strategic conference and dealer conference during awe, enterprises can clearly understand the development trend of the industry's future smart life, and deeply understand the real demands and aspirations of consumers.

Epland Award

Every year, the unveiling of the epland award, which represents the highest honor in the field of intelligent life, will make the whole industry pay close attention to it. The focus of the media, the pursuit of the public, and the endorsement of corporate brands are regarded by many enterprises as the highest evaluation of their products and technologies. In particular, in 2019, during the selection of the EPLAN golden reputation award, Jingdong only went online for 10 days, with more than 3 million consumers voting, becoming a real work of public praise.

All round output of brand publicity resources helps enterprises to build momentum and spread

Awe will launch a large number of high-end high-quality advertising resources every year, such as lighting curtain wall beside the Huangpu River, Shanghai airport, Shanghai TV broadcasting, social media circle of friends, to spread all-round information, stimulate public attention, let more people know awe and participating brands, and help enterprises gather the strongest voice in March.

Global media scale matrix domestic and international reports are on the rise

Awe2019 is in the second session of the two sessions. CCTV's eight columns, news broadcast, dialogue, in-depth finance and economics, consumption proposition, first time, China finance and economics report, news live room, midnight news, etc., have reported awe2019 in depth for more than 200 minutes and for up to three weeks, winning the attention of the public.

In addition to CCTV, TV stations all over the country, including Shanghai TV, Oriental satellite TV, Beijing TV, first finance and economics, Guangdong TV, education TV, Jiangsu TV and other programs have repeatedly reported awe.

Reuters, Forbes, EFI news agency, Japan economic news agency, New York Times and other global well-known media also went to awe2019 for in-depth coverage; one of the most famous economic programs in Japan, WBS of Tokyo TV station, sent a special reporting team to have in-depth insight into the development trend and latest trend of China's home appliances and consumer electronics industry.

For awe, 2019 means a new starting point and awe will enter a new stage of development. In 2020, awe will be further expanded to 13 pavilions, covering an area of more than 150000 square meters. The products displayed will be more abundant, and the latest innovation achievements of global home appliances and consumer electronics industry in the field of quality life and intelligent life will be displayed in awe2020. At that time, awe will play more wonderful.

[contact: Miss Ma 15121196695 same as v]