2025第十二屆世界健康產業大會WHIC

時 間：2025年4月25日-27日

地 點：北京中國國際展覽中心(朝陽館)

大會簡介

Brief Introduction of WHIC 

    世界健康產業大會簡稱"世健會"，（Word Health Industry Conference英文縮寫為WHIC）。由中國國際健康產業博覽會組委會倡導，聯合中國醫療保健國際交流促進會、中國中藥信息學會、中國保健營養雜志社、中國中藥協會、中華全國工商業聯合會醫藥業商會等多家單位共同發起，世健會（北京）國際文化交流中心責組織運營的健康產業國際盛會。首屆大會于 2012年4月7日（世界衛生日當天）在中國-北京成功召開，并得到美國、俄羅斯、德國、日本、印度、加拿大、烏克蘭等國家相關學術機構和權威專家的支持。自此以后，每年定期在北京召開，共累計接待有來自美國、俄羅斯、德國、英國、加拿大、意大利、土耳其、西班牙、巴西、印度、沙特阿拉伯、日本、韓國、澳大利亞、巴基斯坦等50多個國家的政經領袖和業界精英的參與。大會由產業論壇、貿易博覽、公益活動三大部分組成，被譽為全球健康產業的高級別盛會之一。

      The World Health Industry Conference is abbreviated as "World Health Club" (WHIC). WHIC is aninternational event for the health industry initiated by the Organizing Committee of China International Health Industry Expo, jointly sponsored by China Healthcare International Exchange Promotion Association, China Chinese Medicine Information Society,China Health and Nutrition Magazine, China Traditional Chinese Medicine Association, Pharmaceutical Chamber of Commerce of All-China Federation of Industry and Commerce, as well as organized and operated by the Project Hope (Beijing) Intemational Cutural Exchange Center. The first WHIC conference was successfully held on April7.2012 World Health Day) in Beijing,China,and was supported by relevant academic institutions and authoritative experts from the United States. Russia. Germany,Japan.India, Canada, Ukraine and other countries. Since then, it has been held regularly in Bejing every year and has welcomed political and economic leaders and industry elites from more than 50 countries, including the United States。Russia. Germany,the United Kinadom. Canada. ltaly,Turkey, Spain,Brazil, India, Saudi Arabia, Japan, South Korea, Australia, and Pakistan. Billed as one of the high-level events in the global health industry, WHIC consists of three parts: industry forum, trade expo, and public welfare activities.

      世界健康產業大會從2012年始，連續多屆在中國北京成功舉辦，時任中國全國政協主席賈慶林、德國總理默克爾、新加坡總統陳慶炎、西班牙首相薩帕特羅、日本前首相鳩山由紀夫、世界衛生組織總干事陳馮富珍等國內外政要紛紛來電祝賀。時任中國***副委員長周鐵農、全國政協副主席張梅穎、李蒙等國家領導人親自出席大會并宣布開幕，聯合國項目事務署首席代表羅響、韓國憲政會議長李相曦、柬埔寨衛生部長蒙文興、德國柏林市副市長蘇特娜等來自全球40多個國家的政經領袖和業界精英匯聚北京，每屆都有50000人以上的博覽會觀眾共同見證了歷屆世界健康產業大會的召開。

      Presently, the "World Health Industry Conference" was several time consecutive and successfully held in Beijing,China. China Chairman of the Chinese National Committee of the Chinese Political Consultative Conference(CPPCC )Jia Oinalin. German Chancellor Angela Merkel. the President of Singapore Chen Qingvan, Spanish Prime Minister Zapatero, the former Prime Minister Hatoyama Yukio, WHO General Director Chen Feng fuzhen and other domestic and foreign political dignitaries leaders at home and abroad have been sending conaratulations.State leaders such as Zhou Tienong. Vice Chairman of the Standing Committee of the National People's Congress of China.Zhana Meiving.Li Meng and others attended and opened the meeting. Luo Xiang. the chief representative of the United Nations Project Services Agency,Lee Xiangxi. the Minister of Science and Technology of South Korea. Meng Wenxing, the Minister of Health of Cambodia, and,Gabriele Schottler, the Vice Mayor of Berlin, Germany, came to attend and announce announced for the opening ceremony. Nearly more than 40 countries. political and business leaders and industry elites. gathered in Beijing. Every year, there are more than fifty thousands (50.000) spectators who witnessed the convening of the previous World Health Industry Conference Expo.

      "世界健康產業大會" 誕生以來，為人類健康敲響了警鐘，為全世界向健康方向發展吹響了號角，它開啟了21世紀"財富第五波"的財富之門，它的影響逐步波及到政治、經濟、文化、思想、醫學等各領域。世界健康產業大會已經被推到歷史的潮頭，必將成為全世界的重要大會。

      Vice Chairman of the Standing Committee of CNPC, Zhou Tienong attended twice to the meeting and announced for its opening. Nearly more than 40 countries, political and business leaders and industry elite from the United States, Russia, Germany, Britain, Canada, Italy, Turkey, Spain, Brazil, India, Saudi Arabia, Japan, South Korea, Australia, Kampuchea, Pakistan,etc,gathered in Beijing.Every year, there are more than fity thousands (50.000) spectators who witnessed the convening of the World Health Industry Conference.

世界健康產業大會吉祥物

吉祥物“壯壯虎”說明：

一、主題形象：

       “虎”是全世界很多民族喜愛的吉祥動物和百獸之王。在亞洲，中國民俗將“虎”尊為瑞獸，是鎮宅辟邪之靈物，“虎”與“福”“富”諧音，寓意福運臨門、富貴盈門。相傳財神爺趙公明得富貴時有神虎相伴，故有“虎”可興財運，聚福氣之說。虎是印度國獸，韓國和朝鮮都以虎為象征,1988年漢城奧運會曾以小老虎Hodori為吉祥物。在歐洲，德國有“歐洲之虎”或“萊茵之虎”的稱號，法國和德國一樣也是喜歡虎的國度。在美洲，多數國家的人民都以“美洲虎”為喜愛對象，美國進行過一項動物喜歡調查，虎排在了***位。在全球范圍，世界上73個國家、五萬多份關于動物喜愛程度的調查問卷匯集到《動物星球》頻道，老虎打敗狗與海豚，成為”最受喜愛的動物”。所以，將世界人民喜愛的瑞獸“老虎”作為吉祥物，符合世界健康產業大會國際化、品牌化的訴求。

二、設計理念：

       “虎”是人們所熟悉的最強壯、最健康的動物之一，我們往往把“健康”和“老虎”聯系到一起。都希望自己的孩子虎頭虎腦，健康的像小老虎一樣。所有的男人都希望自己生龍活虎，強壯的像猛虎一般。即便是形容女人的健康，也有“三十如狼、四十如虎”的民間俗語。采用“虎”的形象設計“世界健康產業大會”的吉祥物，生動的突出了世界健康產業大會“關注人類健康”的主題。該吉祥物取名“壯壯”，和老虎的形象相呼應，取“強壯健康”之意，進一步強化了大會的主題訴求。名字朗朗上口，很像中國民俗中孩子的稱呼，招人喜愛，寓意吉祥，凸顯了“健康產業”源于傳統文化和緊追時代潮流的國際形象。

三、動作寓意：

       吉祥物“壯壯虎”采用擬人化的手法進行設計，形象健康活潑，富有朝氣，形態可愛，內涵豐富。“壯壯”自信的笑容和展開的雙臂，寓意“世界健康產業大會”熱情迎接來自世界各地的朋友，期盼大家相聚盛會、分享夢想和健康。“壯壯”騰空飛躍的姿態，既表明了健康與運動的密切關系，又寓意了“世界健康產業大會”飛奔而來，更象征了“健康產業”引領全球經濟的發展趨勢。吉祥物“壯壯虎”的設計主題突出、內涵豐富，以可愛的藝術形式來營造健康大會的氛圍。“壯壯”結構簡潔、便于記憶、宜于傳播，相信它在紀念品及產品的開發、合作伙伴和贊助商的發展等方面，必將引起各方面的關注，為彰顯“世界健康產業大會”的品牌化和國際化形象增添了獨特的亮點。

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